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I’m Robert Vîja. I run an agency, co-founded an AI-visibility platform, and publish annual research on Romanian search. This is where I write between shipping.

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allperformance seo

What Is Cost Per Customer Acquisition and How to Calculate It

Customer acquisition cost (CAC) is the total sales and marketing spend required to convert one new paying customer, found by dividing that spend by the number of new customers won in the same period. A healthy CAC isn’t a number borrowed from an industry report: it’s whatever your margin, your repeat-purchase rate, and your customer […]