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For practitioners. AI search, Romanian e-commerce, operating discipline. No hot takes, no recycled press releases.

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I’m Robert Vîja. I run an agency, co-founded an AI-visibility platform, and publish annual research on Romanian search. This is where I write between shipping.

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allseo performance

Traditional SEO vs. GEO: Key Differences Explained

Traditional SEO gets your website ranked; GEO gets your brand included in AI-generated answers. Generative engine optimization is the practice of making a brand, product, or expert source easy for systems such as ChatGPT, Gemini, Claude and Perplexity to understand, retrieve, cite, and recommend. The question I get from founders now is some version of […]

What Is Cost Per Customer Acquisition and How to Calculate It

Most founders ask for a lower CAC without knowing what their business could afford. That question costs more than it saves.